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This web site jfinklawadr.com states the following, "Pro Bono Mediation and Arbitration." We noticed that the webpage also stated " Next Steps in Retaining a Business Attorney or Dispute Resolution Professional." It also said " Business law can be complex. All businesses need legal Read more. Mediation is a way to turbo-charge your negotiations by using a neutral third party to channel discussions down a productive Read more. In an arbitration, parties select a neutral, or panel of neutrals, to decide the merits of their case. Jeffrey Fink is a business lawyer." The header had MA business disputes as the highest ranking optimized keyword. It is followed by MA collaborative law, MA dispute resolution, and MA settlement counsel which isn't as ranked as highly as MA business disputes. The next words jfinklawadr.com used was Massachusetts arbitration. Massachusetts attorney was included but might not be understood by web crawlers.